Over the years I’ve written a lot of online sales copy for a lot of different people.

Each site required a different strategy.
-Headlines were different.
-Formatting was different.
-Style was different…
-You get the point!

I actually went back and looked at them the other day and came to a conclusion. I’ve figured out the key to my online copywriting success. I ALWAYS use a style that is:

Conversational, Yet Professional.

While that might not be earth shattering to you immediately, go take a look at a lot of sales copy that is online. Some go overboard with hype. Some look completely amateurish and ridiculous. Some look TOO professional and sales-y.

Write like you are writing to a friendly business contact. Someone who you’ve been dealing with for some time and have a good relationship with. This is who you’re writing to anyway right?