What in the world is Steve talking about. Of course getting a person to opt-in to your list is most important right?

No, it’s not! It’s only half the battle.

Without the other half, that person is absolutely useless.

I’m talking about getting that person to confirm their subscription!

If you’re building a double opt in list (which you should be), the person must confirm their e-mail address before you can begin e-mailing them. If they don’t, it’s as if they never filled out your form at all.

I’ve been testing a tool called Confirmation Rocket that personalizes your confirmation page, and gives detailed. personalized instructions on how the person can confirm their e-mail address.

Basically, it’ll get you more subscribers and it kicks ass. I’m testing it with great results, and I highly recommend you check out Confirmation Rocket as well.