I have a friend who runs a multi-million dollar business. I don’t want to get into specifics but it’s in an industry that involves creating products based on creative ideas and designs.

The business is seasonal, meaning when Halloween is coming she has to prepare Halloween related products.

Here’s what she does: She goes into Wal-Mart, K-Mart, Target, etc… and purchases her competitors products! Then she designs something similar and creates her own unique product out of it, then sells a very similar but slightly different version to these same stores.

It’s not exactly rocket science but it’s smart business, and like I said, she’s been running a multi-million dollar business for years now.

She already knows these large stores like her competitor’s products (because they already sell them), thus she knows she has a good chance of getting her product selling in these stores as well.

How does this relate to Internet Marketing?

Lets face it, there are tons of products in tons of niches. Much of it is all the same information.

What’s different is:
1) Who is selling it (You)
2) How it is presented (Your writing and style will be different than your competitors)
3) The format (ebook, course, dvd, cd)
4) Other factors (price)

Don’t be afraid to be a copycat. Huge off line companies have been doing it forever and making a lot of money in the process.

-Find a niche you want to be in.
-Spy on your competitors
-Sign up for their newsletters
-Buy their products
-Join their affiliate program
-Create your own product and differentiate it using one or more of the methods above.

Internet Marketing is just so simple isn’t it? What’s hard is getting to work!

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