Although I don’t post in forums very often, I do spend a lot of time reading and staying up to date with the current market and trends.
While browsing one popular forum, I came across someone with an odd username…but it was catchy.
Nobody knew who he was at first, but as the [...]

Today I was talking on MSN with a friend of mine who recently hired a fairly expensive copywriter to write some copy for him. Knowing that I have tremendous “copywriting skills,” as he says, he asked for my opinion.
My response to him is below.
“See i spend tons of time on the headline…maybe too [...]

Over the years I’ve written a lot of online sales copy for a lot of different people.
Each site required a different strategy.
-Headlines were different.
-Formatting was different.
-Style was different…
-You get the point!
I actually went back and looked at them the other day and came to a conclusion. I’ve figured out the key to [...]

Lately, I’ve been working with a piece of software called Glyphius that claims to improve sales. Basically, you enter some text, usually a headline or a section of sales copy and Glyphius analyzes the phrase and gives you back a score.
The higher your score is the better, and you keep on changing and improving [...]